About Josie
My Story
I know what it’s like to be at the top of your game and still feel like there’s something missing.
Over my 20 year career in corporate leadership roles, I led large-scale transformation programmes across sectors like pharma, retail, banking, FMCG and insurance. I worked in complex, fast-paced environments, leading cultural and business change through HR, IT and comms functions.
From the outside, my career looked successful. But behind the scenes, I experienced many of the same challenges the leaders I work with face today.
The pressure of always needing to perform.
Imposter syndrome in demanding boardrooms.
The self-doubt that creeps in at senior level.
Navigating visibility, difficult dynamics and the pressure that comes with senior leadership.
Leading others whilst trying not to lose yourself in the process.
I also saw first-hand how toxic cultures, pressure and unsupported leadership can affect people, teams and organisational performance.
Those experiences shaped the way I lead, work and support others today.
They taught me the importance of creating space to think things through, challenge assumptions, strengthen leadership presence and understand the impact we’re having as leaders.
That experience sits at the heart of the work I do now with senior leaders and organisations.


Who I am now
For the last 10 years, I’ve worked with ambitious, driven, high-performing senior leaders and forward-thinking organisations who know they are capable of more and want to be their very best.
These leaders are already successful, but something is holding them back from fully stepping into their next level and operating at their best. This is where my work is different. I help leaders uncover the blind spots, self-doubt and patterns holding them back so they lead with more confidence, stronger leadership presence and even greater impact.
I’m behind the scenes helping them succeed.
I’m known for my honesty, intuition and ability to see the things that others often miss. I create the space for leaders to reflect, challenge themselves positively and move forward faster.
My work combines lived leadership experience, coaching psychology and science-based tools to help leaders strengthen their leadership presence, communicate more effectively and create stronger results for themselves, their teams and the business.
👩🎓 Postgraduate Certificate in Management (University of Essex)
👩🎓 Certified Positive Psychology Coach (PPCA, CPD)
👩🎓 Firework Career Coach (ICF accredited)
👩🎓 Management Drives Certified Partner
My Mission
I started this business 10 years ago with a strong mission to help ambitious leaders become their very best and succeed in work and leadership roles that feel right for them.
I see too many successful leaders holding themselves back, doubting themselves or feeling the pressure to hold everything together.
What I know to be true is that businesses thrive and succeed when their leaders are confident, supported and leading well.
That’s why I do this work.
So that leaders can perform at their very best, lead with confidence and create stronger results for their teams and the organisations they lead.
What’s it like working with me?
Clients often describe me as their truth teller and secret weapon.
I create a space where leaders quickly feel safe enough to talk honestly about what’s really going on – the challenges, the self-doubt, the overthinking and the things they often feel they cannot say out loud anywhere else.
This is where we start to uncover what’s really going on.
Working with me is supportive, honest, positive and results focused through 1:1 coaching, leadership development programmes and group facilitation.
I meet you where you are, get clear on what’s really going on and help you change the patterns, behaviours and blind spots holding you back.
I’m known for my honesty and ability to see the blind spots others often miss.
My work quickly gets to the root of what’s impacting how you lead, communicate and perform so you can create stronger results.
The leaders I work with are already highly successful and respected in their field, but know they are capable of operating at an even higher level.
I’ll challenge you to go deeper, think bigger and lead bolder because you’re capable of more than you realise.
You won’t get generic leadership advice from me. You’ll get honesty, space, accountability and someone fully in your corner helping you perform at your very best.
You work with me because you’re done playing safe. You’re here to lead at your highest level and get results that move the needle.
